Plano B - Plan B - In the bubble by John Thackara 7
Esse é o sétimo post sobre o livro Plano B preparado pelo autor. No final dele estão os links para os detalhes do livro no site, ou então para os sites de venda das livrarias. Aproveite tudo o que o John tem a dizer, qualquer dúvida, cheque no site dele: www.thackara.com. Lembre que ele estará no Brasil na primeira semana de novembro, depois darei maiores detalhes:
EXTRACT - LITERACY
A few years ago I met a woman in Bombay who was completing her Ph.D. in social anthropology. She had just returned from a field trip to Rajasthan, where she had spent time with a group of traveling storytellers. This particular group went from village to village, unannounced, and would simply start a performance in the village square. Although each story would have a familiar plot—the storytelling tradition dates back thousands of years—each event would be unique. Prompted by the storytellers, who held up pictorial symbols on sticks, villagers would interact with the story. They would be part of the performance. I commented to the woman that with that depth of knowledge about interaction and the combined use of words and images, she could get a job with Microsoft tomorrow. “What’s Microsoft?” was her reply.
This episode confirmed my prejudice that when we talk about design for communication, what we actually mean is the design of messages. As a consequence, the world is awash in print and ads and packaging and e-mail spam, but these one-way messages do not contribute to our understanding. On the contrary, they are the output of a point-to-mass mentality that lies behind the brand intrusion and semiotic pollution that despoil our perceptual landscape. The average American is now exposed to 254 different commercial messages in a day, up nearly 25 percent since the 1970s. Advertising people call this the “clutter problem”—and solve it, of course, by adding to the clutter. We’re so flooded by noise that it’s hard to understand what’s going on
Comprar Plano B na Livraria Cultura
Comprar Plano B na Livraria Saraiva